Blogging
When I started Pattern Workshop in 2014, blogging was the best way to market digital sewing patterns. Things have changed dramatically with a shift primarily…
Lesson Tag: 2020
Photography & Styling
As you might imagine, you could take an entire course on photographing and styling your sewn garments for your marketing materials. For the purposes of…
Creating Your Brand
One of the first things you’ll want to do when creating your sewing pattern company is to create a recognizable brand. This includes the name…
Mailing Lists/Email Marketing
Your email list Of all the email marketing providers on the web, the one I recommend most is Mailchimp. It’s easy-to-use, nice to look at…
Ahhhh, Instagram. Whether your hate it or love it (or something in-between), it is, in my opinion, the most critical marketing tool for sewing pattern…
Templates & Downloads
I have collected a library of free, downloadable resources below for you to download and use as you wish. These are the same files you…
Commercial Printing & Distribution Resources
At some point, you may decide to have your sewing patterns printed to be sold in stores or on your website. I have compiled a…
Standard Measurements
ASTM Standards for Body Measurements, 2nd Edition (hardcopy-only compilation of 11 standards) – To my knowledge, this is the only format in which you can…